new spot

GA Lottery: “Interception” 

Agency: BBDO Atlanta, creative director Kyle Lewis, produced by Tomorrow Pictures, director of photography Mateo Londono 

Ah, Lottery spots. To the Ad industry they’re like that kid that gets chosen last in kickball and given a wedgie on the schoolbus home. But say what you will, lottery spots offer ambitious creative and are a ton of fun.  And working with the state run Lottery commission is fascinating. For instance the GA Lottery funds the Hope Scholarship, basically a free ride for any student that can maintain a 3.0 in high school. In fact I’ve met several Georgians that have benefitted from the Hope scholarship.

Another interesting fact the lottery loves to mention is that an increase in lottery sales means a drop in alcohol sales.  So say you live in Georgia and you stop at a 7Eleven for an 18 pack of Genesee for you and your dad to drink while you watch the Falcons. But today you might grab a 12’er instead, so you have something left over for a few lottery tickets, or “game pieces” to use industry speak.  It’s a kinder, more secretive way for the government to help reduce drinking, statewide.  Sort of like introducing a natural enemy into an ecosystem to wipe out a pesky beetle that’s taken over.

In life, the end result is what matters and if people drink a little less to support their gambling habit, its probably a good thing. And hey, you never know. Today could be the day.